On Overall Service Marketing

According to service marketing view which is the new trend of foundation marketing development,the meaning of service marketing and the range of its application are analyzed.On this basis,the new idea of the overall service marketing is put forward.The discussion is organized and explored regarding general understanding of service marketing,setting-up of service and whole member service marketing system.The concept of service marketing and the range of its application are deepened and extended.It is proposed how to build up and perfect a sound overall service marketing system from relevant respects,such as corporate culture,system,strategy and human resources management,etc..