전시참가업체의 효율성 분석에 관한 연구 - SEOUL FOOD 사례를 중심으로

The study aims to analyze the characteristics of exhibitors and the achievement of their purpose of participation, based on which the efficiency of exhibitors’ input and output is measured. The study’s population was set as domestic companies that have participated in SEOUL FOOD in 2019 and the average values of input and output factors according to company characteristics and purpose of participation were calculated and used for analyzing the DEA (data envelope analysis) effectiveness with the Frontier Analyst program. Results indicate that exhibitors with long firm ages were highly effective, and those with high sales volumes also enjoyed relatively high efficiency and exhibitors that participated more frequently were relatively more effective. Analysis of efficiency according to the purposes of participation showed that those seeking domestic business and seeking domestic business and communication were more effective compared to those seeking export or seeking multiple purposes.