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Communicating Responsible Luxury Brand: The Role of Luxury-CSR Fit and Dispositional Consensus on Brand Evaluation
Communicating Responsible Luxury Brand: The Role of Luxury-CSR Fit and Dispositional Consensus on Brand Evaluation
2017
Anesh Sthapita
Yoon Yong Hwang
Gin Young Jo
Keywords:
Corporate social responsibility
Brand awareness
Brand management
Marketing
Public relations
Business
Advertising
Correction
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