Toward an e-commerce strategy: Impact of family dynamics

This is an accepted manuscript of a book chapter published by Edward Elgar in Innovation, Growth, and Succession in Asian Family Enterprises in March 2021, available online: https://www.e-elgar.com/shop/gbp/innovation-growth-and-succession-in-asian-family-enterprises-9781839104329.html The material cannot be used for any other purpose without further permission of the publisher, and is for private use only. The accepted version of the publication may differ from the final published version