Strategic Reorientation of Industrial R&D Towards Commercial Objectives

In an effort to leverage R&D knowledge asset and to create more value from industrial R&D in today’s increasing liberalized and globalising business environments, some corporations adopt a strategic reorientation of their industrial R&D organisation towards commercial objectives. This study suggests that while such a strategic reorientation has a catalyst effect on technology transfer, it poses challenges with respect to the management of the demand and supply of technologies and innovations in dynamic relationships between industrial R&D and its customer’s organisations. The findings reveal that technology transfer augmented with innovation transfer is a prerequisite for value creation from R&D investment in global competitive environments.