A Crowdsourcing process for creative ideation of IRIB media productions

Aim: this research aims to propose a process for crowdsourcing of ideas and attraction of innovations from audiences to producers in IRIB. Method: this research used qualitative research as the main approach and grounded theory as the method. With theoretical sampling, a sample of experts in the areas of crowdsourcing, screenplay, creativity and ideating from university and IRIB have been interviewed. Open, axial and selective coding used for analysis of interviews. Findings: the findings of this research proposed the followings: setting the limits for crowdsourcing; creative writing of screenplay; attraction of audiences to the process; the style of evaluation; classification and presentation of ideas; the process of ideating, and the position of users’ ideas in the official structure. Conclusion: this model, in addition to improving the quality of products, can optimize the process of ideation to use the capacity of audiences, increase of motivation and satisfaction of internal employees. This can also provide a ground for audiences to feel themselves as a part of the media organization and to attend to the media products of IRIB.