Yield Management: Strategies for the Service Industries

Yield management - an overview, Sheryl Kimes economic aspects, David Edgar legal aspects, Mike Boella quantitative methods, Robert Raeside perspectives on pricing inclusive holidays, Eris Laws countervailling power and yield management, Russell Bell and William Kaven decision-making, Ian Yeoman and Tony Ingold computerized yield management systems, Karl Russell and Nick Johns expert systems, Karl Russell yield management and the airline industry, Tony Ingold and Jeremy Huyton Scottish visitor attractions, Philip Goulding and Anna Leask yield management practices, Kevin Donaghy et al yield management in the hotel industry, Jeremy Huyton and Sarah Peters conference sector capacity management, Jerry Hartley and Peter Rand.