Research and Analysis of a Real Estate Virtual E-Commerce Model Based on Big Data Under the Background of COVID-19

The sudden attack of the new coronavirus in 2020 has brought an unprecedented impact on the real estate market economy and has completely disrupted people's work and life rhythms! With the rapid development of the internet, the internet has penetrated into all aspects of people's lives. As soon as e-commerce was introduced, it was loved by the majority of young people and brought tremendous changes to people's lives. As an important pillar industry of the national economy, real estate lacks a better e-commerce model and is still in the traditional sales model, waiting for customers to come. With the advent of the era of big data, breakthroughs in IT technology have made the collection, analysis, and processing of big data a reality, which makes it possible for big data to provide guidance for the development of e-commerce. As traditional processing technologies and ways of thinking gradually fail to meet application requirements, people have reached a consensus that big data will trigger the next revolution in the e-commerce industry, and how to make the real estate industry develop better in this revolution has become a reality. Based on this, this paper studies a real estate virtual e-commerce model based on big data. In the study of this model, this paper combines the advantages of e-commerce and virtual communities to design a more effective virtual e-commerce model that collects the data of virtual e-commerce platforms for analysis and processing, accurately obtains the needs of customers, provides customers with more reasonable options to meet their needs, and promoted the healthy development of the real estate industry. The analysis of e-commerce and virtual communities shows that the virtual e-commerce model designed in this paper is a more effective model, and the real estate virtual e-commerce model based on big data technology can serve the real estate industry and do a good job in the sales reform of the real estate industry.