Electronic commerce and electronic marketing in agricultural markets.

Commerce is generally acknowledged as the interchange of merchandise on large scale between nations or individuals. Electronic commerce enables more customer input to influence agricultural marketing decisions. As competition intensifies across agricultural sectors, it becomes more important for employees to be well informed of coporate and marketing objectives. Intranets have a key role to play in effective internal marketing. The Internet does have a significant non-selling function for agricultural sector and not-for-profit organizations, especially in terms of information exchange, communication and online customers services. This study aimed at understanding the use of the Internet and the marketing strategies adopted for electronic commerce implementation.