A Round-Table Discussion of “Big” Data in Qualitative Organizational Communication Research:

The forum guest editor Ryan Bisel in this issue takes on the topic of big data and presents a round table that grew out of a conference panel. Five scholars engage in a discussion of the social and cultural trend of big data and implications to qualitative organizational communication research. The contributors respond to questions and delve into a number of issues, from theoretical, to institutional, to operational, to practical, by sharing thoughts and experiences about definition, assumptions, theory building, execution at every stage of a big data project and reflections beforehand and afterward.