Comunicación Organizacional en Mypes del valle: habilidades en el proceso

At the national and international level, the Micro, Small and Medium Enterprises (MIPMEs) are an important engine for the economy of the countries, conforming 98.8% of the companies in Mexico (INEGI, 2014). In Mexico, and particularly in the academic field of Organizational Communication, academic essays, research, diagnostics and strategies have concentrated on large companies, leaving the MSMEs behind by not having access to this knowledge. This document aims to analyze the communication skills, which from the perspective of the owners of Micro and Small Business (Mypes) of the valley of Mexicali, own entrepreneurs and employees. To carry out the study, a quantitative analysis was used with a sample of 41 entrepreneurs from the Mexicali valley. Among the results obtained, the communication skills of entrepreneurs in family and non-family businesses are not strengths, although non-family firms are more optimistic in their perceptions; In addition they identify the communication as a very important factor in his company, being the non familiar companies that value more to this communication.