On Business Values of Culture and Creative Industry

The cultural and creative industries take the duty of developing economic and cultural transmision.With the development of society,the practitioners,due to the influence of Western thought and the impact of adverse market,economic factors,the deviation of moral consciousness,lack of self-consciousness,dedication,social responsibility and enthusiasm.To promote the socialist core values,the stuff should have a firm ideological understanding,strengthen patriotic education,professional ethics,professionalism,social responsibility,professional knowledge,and actively guide the cultural and creative industry practitioners to establish a correct outlook of values and life.