Projekt optimalizace marketingových aktivit firmy AB v oblasti recipročního sponzoringu firmy XY

The aim of the thesis is a creation of a marketing plan for the reciprocal sponsoring targeted for XY company, which lends technical rally equipments to AB company. Those are needed for data mining to provide a connection and results processing. A theoretical part introduces us with the terms SWOT analysis, Public Relations, sponsoring, which is a part of PR tools. Here also a functioning of rally equipments will be described. An analytic part deals with a task to figure out, whether the proposed sponsoring was advantageous for the XY company by introducing more data to public. That is why I run SWOT analysis before and after sponsoring introduction.