How to Conceptualize Media Pluralization in China

This chapter conceptualizes media change in China in terms of media pluralization, a concept that had been hitherto applied mostly in the context of democratizing media systems. As a starting point, it modifies and adapts the six dimensions of the Europe- based Media Pluralism Monitor (MPM) for use in China. It reflects on conceptual frames, and the methodologies of some indicators as well as ongoing trends of change within political, social, economic and cultural contexts in China that are radically different from Europe. A conceptually and methodologically modified MPM could offer a scheme for regular, longitudinal monitoring of the status of media pluralization in China, including data gathering and analysis in a comprehensive, systematic and transparent way.