RETAIL IDENTITY in a Digital World

IN A DIGITAL WORLD, is traditional store-based retailing a thing of the past? Anthony Parsons responds “No,” but goes on to suggest, using a case study featuring London's Selfridges department store, the blend of on-line, catalogue, boutique, and anchor-store lifestyle experiences successful retailers will need to design as facets of multi-dimensional identities to ensure shoppers stay interested and keep coming back.