Disseminating Pet-Friendly Trends in Partnership: The Initiative ‘Marketing Con Causa’ in Mexico

According to the Asociacion Mexicana de Medicos Veterinarios Especialistas en Pequenas Especies (AMMVEPE – Mexican Association of Veterinarians Specialists in Small Species, in English), in 2018 there were over 28 million stray dogs in Mexico; and this figure is growing at a rate of 20% per year.