DRAMATIZATION: MARKETING STRATEGY AND TACTICS FOR THE DOMINANT PRODUCT

Mr. Washburn: Thank you for joining me this afternoon. I must admit that I scheduled this meeting in response to the CEO's concern over horror stories about antitrust law that he reads in the Wall Street Journal. I've been told that our 1980 marketing plan for the HSI-451 minicomp1 can't be submitted to the executive committee until I've checked it out with you. I'll tell you, though, that I can't imagine any antitrust problems in a business as competitive as this one.