Exploration Research on Self-Pickup from Metro in Shanghai

The coordination of e-commerce and express industry is booming in China nowadays. During the process of its development, a series of problems have arisen, among which the most significant one is the last-mile delivery problem. In handling this, self-pickup service based on metro is believed to be a promising approach. This study aims to research on consumer’s attitude towards self-pickup from metro in Shanghai. Several insights are obtained from the results. Firstly, nearly 70 % of highly educated young people are willing to accept self-pickup from metro; Secondly, the model is applicable in practice and worthy of promotion, which is feasible in Beijing, Shanghai and Shenzhen etc. Finally, it is a future trend to make use of public resources to build distribution network, and the government should actively promote the sustainable development of end distribution. Besides, this study gives some suggestions to solve the problems that may occur in the self-pickup service.