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Customer Engagement: Conceptualization, Distinctiveness and Testing the Nomological Network
Customer Engagement: Conceptualization, Distinctiveness and Testing the Nomological Network
2016
Prateeksha Parihar
Jagrook Dawra
Vinita Sahay
Keywords:
Social psychology
Customer engagement
Nomological network
Conceptualization
Psychology
Optimal distinctiveness theory
Knowledge management
Correction
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