Don't remind me: When explicit and implicit moral reminders enhance dishonesty

Abstract Moral reminders influence cheating behavior by increasing the saliency of moral values and standards that people adhere to. Previous studies on implicit and explicit moral reminders indicate that the presence of these moral reminders tends to reduce dishonesty in people. Results from our three experiments (n = 395) challenge these findings by demonstrating that exposure to explicit moral reminders consistently led to significant cheating in a dice-rolling experiment. Cheating behavior was particularly enhanced when participants received the explicit reminder to “be honest”. Implicit moral reminder to introspect about the moral values also promoted lying. However, an implicit reminder to read a classic story about honest had no effect. Reasons for these results can be explained by signaling theory, and implications for selecting reminder types are discussed.