Choice Behavior in the Era of Experience Economy: Hedonic Consumption in the Hospitality Industry

This study intends to investigate the predictive power of sociodemographic characteristics, recreational characteristics, aesthetic lifestyles, and preference for hedonic attributes of bed and breakfast (BB (2) age, income, and gender in sociodemographic characteristics, type of companion in recreational characteristics, the dimension of ＂austerity＂ in aesthetic lifestyles, as well as the dimensions of ＂space ambience and scenery,＂ ＂dining atmosphere,＂ ＂experiential activities,＂ and ＂cuisine＂ in preference for hedonic attributes of B&B, can help predict the choice behavior of B&B market-positioning products. To gain the competitive advantage, managers of various kinds of B&B market-positioning products should operate their B&Bs differently. This is the first bed and breakfast research that utilized the aesthetic lifestyle and preference for hedonic attributes of B&B to predict the choice behavior of B&B.