The Influence of Video Barrage on the Emotion of Young Users

This article will explore the impact of the barrage in entertainment videos on the emotions of young Chinese video users to explore how to improve the viewing experience of video users through the setting of the barrage. According to China’s most famous barrage website—Bilibili, and the popularity of barrage has become a unique way to record changes in the times. This article will select entertainment videos with a large number of barrage in station B, and study the impact of barrage in entertainment videos on the emotions of young Chinese video users. Research was conducted through questionnaires and personas. The results show that browsing with a barrage is more conducive to improving users ‘positive emotions than without a barrage; when barrage can be sent, participating in barrage interactions can not only reduce users’ negative emotions, but also improve users to watch videos Positive emotions.