Notice of Retraction Adoption of e-commerce strategy in a private SME in China

Electronic commerce (EC) is expected to play an increasingly important role in the 21st century global market, especially in developing countries. This paper investigates adoption and development of e-commerce strategy in a private SME in the East Coastal Area of China. The findings help to explore the EC status, major contributing factors, and unique values of EC in adopting and developing e-commerce strategy in SMEs in China. The findings should also be important for studying EC trends in the emerging markets.