The Sinoman Hadrah Cultural Communication of Banjar Tribe as Islamic Media and Art for Welcoming Sei Teras Honorary Guest

Indonesia is rich in ethnicity and culture. The diversity of cultures in Indonesia is a manifestation of Indonesia's heritage as Bhinneka Tunggal Ika country. Indonesia's diversity of art and culture are explored, develop, and preserve hereditary. The effort has quite an important advantage for the existing art and culture. Art characteristics show where it is from and it is related to communication studies. Traditional cultural art messages not only show as a drama but also as a communication medium that is embedded in cultural values of tribe and region. Sinoman hadrah art grows and thrives at Banjar tribe as medium and art inanimate heritage in important event especially for welcoming honorary guest also as an Islamic medium for inviting young generation to live in harmony and dignity. This research used a qualitative-descriptive approach. The research data were analyzed by used Miles and Huberman's descriptive analysis model based on perception theory. The results show culture communication in sinoman hadrah performance of Banjar tribe being Islamic art and medium for welcoming honorary guests of Sei Teras village at Kapuas Kuala as well as culture hereditary containing moral, harmony, Islamic relationship and will be preserved by future generations as part of tribe honor. Keywords: Culture Communication, Tribe, Sinoman Hadrah , Medium, Art, Heritage DOI: 10.7176/RHSS/11-18-05 Publication date: September 30 th 2021