Energy labelling for alcoholic beverages in New Zealand: Impact on consumer purchase and consumption.: Phase 2 report: Randomised trial.

This research by the National Institute of Health Innovation (NIHI), University of Auckland measures the impact of energy labelling on alcoholic beverages, on consumer purchase or consumption behaviour in a New Zealand population. Energy labelling information on alcoholic beverages is not currently required in New Zealand, unless a nutrient claim is made. The first phase of the project provided qualitative insight into consumers’ awareness of and views around energy labelling of alcoholic beverages (available on the Health Promotion Agency’s website; Walker, McCormack, Jiang, Lang, & Ni Mhurchu, 2018). This report summarises the second phase of the project, namely quantitative research to determine the likely influence of energy labelling on the purchase or consumption of alcoholic beverages.