De-familiarizing the organization : fashion and clothing in the global city

This conference contribution aims to conceptualise fashion as a component in Organization Studies (OS)? It does this through thematising organisation in the context of "the city" as an object of theoretical analysis. Insofar as fashion’s historicity and theoretical self-definition draws on a range of familiar art historical, aesthetic and cultural discourses, in this paper we use it to provide a single yet reflexive context for understanding the relation between the representation and presentation of self, the organisational contexts of such representations, and the context of organisation itself -- the city.