Configuration method of advertisement templete, server and system

The present invention discloses a configuration method of a advertisement template, a server and a system. The configuration method comprises: the server obtains an advertisement template code and parameters used therein of a custom advertisement template from a business apparatus, wherein the advertisement template code provides a specific system of the advertisement template and the parameters provide particular parameter values required in the advertisement template; and the server, according to theadvertisement template code and the parameters, generates a custome advertisement template and saves the custome advertisement template; the server generates a templete mark corresponding to the advertisement template and sends the templete mark to the business apparatus. The templete mark is used in the mark-customed advertisement template. By means of the method hereinabove, adding and modification of the advertisement template can be achieved so that the formations of the advertisement is more flexible and variable.