İÇSEL PAZARLAMANIN BİREY-ÖRGÜT UYUMU VE İŞTEN AYRILMA NİYETİ ÜZERİNDEKİ ETKİSİ: OTEL İŞLETMESİ ÇALIŞANLARI ÜZERİNE BİR ARAŞTIRMA

While internal marketing means providing employee satisfaction in order to provide sustainable and high quality services in enterprises, person-organization fit refers to harmony between employee and organization and intention to quit indicates employees' tendency to quit. Aim of the study is to examine the effects of perceptions of hotel employees’ person-organization fit and internal marketing practices on intention to quit. The research was carried out with 201 hotel employees working in the hotels with an international customer portfolio in and around Kusadasi. Exploratory factor analyzes and reliability analyzes were applied for internal marketing, person-organization fit and intention to quit, relationships between variables were examined by correlation analysis and all hypotheses were examined with regression analysis. According to the results, internal marketing positively and significantly affects person-organization fit; internal marketing and person-organization fit negatively and significantly affect intention to quit. On the other hand, it has been determined that person-organization fit does not have a mediating role in the relationship between internal marketing and intention to quit. The study contributes to the literature by investigating the relationship and interaction between variables of internal marketing, intention to quit and person organization fit for the first time through field research on hotel employees.