Employing the long-term unemployed: A demand-side oriented policy in retail in Greater Paris

Based on semi-structured interviews in Greater Paris, this article explores the recruitment methods used to fill elementary positions in retail in a buoyant labour market. It is argued that employers are involved in constructing individual employability. In Greater Paris, the obstacles low-skilled unemployed people face to obtain shop-floor positions are exacerbated by in-store hiring channels and preference for students. The article develops an understanding of an innovative demand-side oriented policy (Methode de recrutement par simulation, MRS) driven by the French Public Employment Services. By assessing and prioritizing practical and communication skills through exercises similar to working conditions, this programme contributes to reduce prejudices towards unemployed people and help them access low-skilled jobs.