WiBro Net.-Based Five Senses Multimedia Technology Using Mobile Mash-Up

In this paper, we suggest and implement an enhanced Wireless Broadband (WiBro) Net.-based five senses multimedia technology using Web-map-oriented mobile Mash-up. The WiBro Net. in this applicative technology supports and allows Web 2.0-oriented various issues such as user-centric multimedia, individual multimedia message exchange between multi-users, and a new media-based information and knowledge sharing / participation without spatiotemporal-dependency. To inspect applicability and usability of the technology, we accomplish various experiments, which include 1) WiBro Net.-based real-time field tests and 2) ISO 9241/11 and /10-based surveys on the user satisfaction by relative experience in comparison with the AP-based commercialized mobile service. As a result, this application provides higher data rate transmission in UP-DOWN air-link and wider coverage region. Also, its average System Usability Scale (SUS) scores estimated at 83.58%, and it relatively held competitive advantage in the specific item scales such as system integration, individualization, and conformity with user expectations.