Consumer Characteristics and Views Regarding Farmers Markets: An Examination of On-Site Survey Data of Alabama Consumers

This study examined the characteristics and views of farmers market consumers in Alabama using data generated from 222 consumers randomly selected from two farmers markets. The survey was designed to solicit relevant information necessary to facilitate the study and to provide information on socioeconomic and demographic characteristics of the clients. Data were summarized and tabulated using descriptive statistics. Results show that when buying fruits and vegetables, consumers are interested in freshness, appearance, variety and selection of produce, availability of locally grown items, price and atmosphere of the store. These results are consistent with the results using the general state sample.