Production and polarization of direct $J/\psi$ to ${\mathcal O}(\alpha_s^3)$ in the improved color evaporation model in collinear factorization.

We calculate the production and polarization of direct $J/\psi$ in the improved color evaporation model at $\mathcal{O}(\alpha_s^3)$ in the collinear factorization approach. We present the first calculation of polarization parameters $\lambda_\vartheta$, $\lambda_{\phi}$, $\lambda_{\vartheta \phi}$ in the helicity and the Collins-Soper frames, as well as the frame-invariant polarization parameter $\tilde{\lambda}$ as a function of transverse momentum. We find agreement with both $J/\psi$ cross sections and polarization measurements.