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Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge
Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge
2013
Molly Hull
Mike Sheldon
Marietta Dreher
Keywords:
Smoking cessation
Psychology
Advertising
CONTEST
Social media
Correction
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