Основные теоретические и методические подходы к разработке аутсорсинговой бизнес-модели современной предпринимательской структуры

Experience of applying in practice the concept of outsourcing has shown that attempts to incorporate the outsourcing into the existing business model as a separate element do not bring the positive result. Authors have proved the necessity for a new approach which is to develop the Outsourcing business model, adapting it to the requirements of the development of enterprise business to improve its competitiveness. The development of Outsourcing business model assumes the consideration and generalization of the main theoretical and methodical approaches to creation of Business models of modern entities. Authors have consistently analyzed the various approaches to development of Business model of modern entities. In retrospective aspect one of the first developers of a business model on the basis of modern technologies was IBM company. The developers have proposed the component approach to create the Business model, which one was later implemented as the various business models (Osterwalder-Pigneur; 7S; Competitive and Cooperative forces; Structure-Behavior-Result, etc.).Competence-Based approach was suggested by K. K. Prahalada and G. Hamela (model "Keys -Non-keys competences"). Functional approach provided the development of a Business model "A strategic core of business Peripheral functions". In the frame of the resource and factorial approach were designed Model innovations, Model unique resources, Model of technical and technological superiority, the Model of innovation (6 +1) and other innovative Business models. Using the institutional approach leads the necessity to include in composition of a business model of value of business (the Rolls-Royce corporation business model). Marketing approach is the most widespread methodical approach to creation of business models (Bait and Hook, Lego; Google, etc.). Process approach (a business process model, model of business flows) is widely applied. Communication approach leads to creation of a network business model. The study has shown that the most perspective and reasoned approaches to creation of a business model are to develop the integrated approach to creation of Outsourcing business model.