Creating and Executing In-Class Exercises to Complement Published Cases: “Ice Beer to Japan” Implementation Exercise to Accompany Craig’s Asahi Bee Case

To facilitate conveying to students the difficulties of implementing strategic decisions we offer an in-class exercise developed around a well-known case (i.e. Asahi Beer). Suitable for both capstone-undergraduate and graduate courses in strategy, this exercise allows students to experience the strategic implementation processes on a micro scale. We offer suggestions on time allocation, exercise set-up, facilitating break-out groups, group presentations, and debriefing. Furthermore, we provide suggestions for incorporating various streams of literature (e.g., complex adaptive systems) and offer insights based on our experiences implementing this exercise in classes over time.