RELATIONSHIP OF SALES PROMOTION IN PT. MEDIA TASYA SEJAHTERA.

To keep up with technology today is experiencing very rapid progress, each company is required to progress and develop in accordance with the economic development of the economy such negara.Keadaan resulted in intense competition, both with companies that produce similar goods or services as well as companies that produce goodssubstitusinya.Salah things one way PT.Media Prosperous Trisha to compete is by running a promotion efforts in addition to another increase in sales. This business is very important because PT.Media Tasya Prosperous face lots of competition from other magazines such as Bobo, Ino , Orbit, Fantasy and others. The aim is that it is conducting research agar dapat mengetahui company promotional activity and promotional biaya dan untuk know penjualan total from 2000 to the 2004, also to analyze the changes biay campaign terhadap hubungan change total sales. Using correlation analysis showed that the company increased sales revenue, and the correlation analysis can be seen also that the relations between the two variables: the cost of promotion and results penjualanadalah unidirectional which means there's a positive impact on the addition penjualan.Selanjutnya results can be seen with analysis of determination coefficient of total costs promotional activities on sales results and the remaining 96% of other factors at 4%. While using simple linear regression analysis determined the equation is Y = 11222.385 + 10.453 X means that if the cost of changing one unit of distribution channels will increase the sales of 10.453 units but if no change in the distribution channel of the results penjualantetap (constant) is equal to 11222.385.