COMPARATIVE ANALYSIS OF THE PORTRAYAL OF PAKISTANI AND INDIAN CRICKETERS ON ELECTRONIC MEDIA

Cricket is the second-most widely played game in the world afterfootball, and it is popular in the most populous nations of South Asia. The media hugely cover this event especially when Pakistan and India are playing against each other. The comparison of players and special broadcasts are made regarding this game. Similarly at large level, Media is theplatform which depicts the image of our country and people at large level. In cricket matches enthusiasm is created through media and our team is appreciated and considered among best. Positive self image is presented on television and news programs are based on it. A negative self image which can distort our image is less presented or is abolished. The Study was conducted to check the comparative portrayal of Indian and Pakistani cricketers on Indian media as well as on Pakistani media. Like the positiveand negative portrayal of Indian cricketers on Indian media, positive and negative portrayal of Pakistani cricketers on Pakistani media, positive and negative portrayal of Indian cricketers on Pakistani media and positive and negative portrayal of Pakistani cricketers on Indian media. After determine this, a comparative portrayal is presented. It has been seen that every media while comparing their own side with the rival country's side, always portray themselves more positively while attribute negative properties to the opponent.