The effectiveness of co-opetition in a live case study approach

Purpose – The purpose of this paper is to explore the introduction of the concept of co-opetition in an MBA classroom through the use of a live case study competition. As part of a capstone course at the University of Guelph, teams of three to four MBA students were required to work with a corporate partner in the food industry during a five-day intensive workshop. After spending one week analyzing and working on a plan, students were asked to compete in the MBA Boardroom Challenge, which is held on the last day of the course at the corporate partner’s headquarters. During the course of the week, while developing their plans, teams could choose to interact and met on two occasions with the corporate partner as a class to ask questions. This meant that teams operated in both a cooperative and competitive context during the course. While presentations were academically evaluated by the instructor, scholarships were offered to the winning team by the company using another set of criteria. This paper analyzes...