Economic incentives for improving mango quality in Costa Rica

Purpose – The purpose of the paper is to present an integrated methodology for identifying effective economic incentives to enhance quality performance by mango producers in Costa Rica.Design/methodology/approach – The study analyses the relationship between intrinsic product quality attributes and socio‐economic characteristics of mango producers in the Central Pacific zone of Costa Rica. Data are derived from a representative sample of 35 mango producers. A mango quality index for local and export market outlet is constructed and quality performance is subsequently related to farm‐household characteristics and contractual delivery parameters. Categorical regression methods are used to identify the relationships between farm‐household characteristics, production system features, marketing relationships and quality attributes weighted by consumers' preferences.Findings – Key attributes of the quality index – related to dimensions of ripeness, appearance and variability – appear to be strongly related to f...