Relationship between halalan toyyiban and organic foods

This study is intended to understand and find out the relationship between halalan-toyyiban and organic foods, if any, which would provide the value proposition of halalan-toyyiban foods.This is based on our hypothesis that there might be some commonalities between these terminologies. The research methodology involves both primary data by visiting an organic farm and face-to-face interviewing the farmers, and secondary data. The data are collected by literature review, audio recording and note taking.In this study, we have identified three common characteristics which are quality, safety and healthy, representing both categories-halalan-toyyiban and organic foods. This suggests that there exists a significantly close relationship among the halalan toyyiban and organic foods After understanding on the different terminologies to classify the food as halalan toyyiban and organic and finding the common characteristics of these food would help consumers to choose the food they want to buy.Furthermore, the finding of this study might benefit Malaysia to promote the halalan toyyiban and organic food products in the global market by utilizing the commonalities among these food products.This study is a first of this type and undertaken as an exploratory research; therefore, further study should be conducted to obtain more understanding and knowledge on this subject.