Proyecto de factibilidad para la implementación de una empresa comercializadora de lencería para damas baby doll y su distribución en el cantón Puyango provincia de Loja

This research work is called "PROJECT FEASIBILITY FOR THE IMPLEMENTATION OF A trading company LINGERIE WOMEN'S BABY DOLL AND ITS DISTRIBUTION IN CANTON PUYANGO Loja province" whose overall objective was to determine the feasibility of which had to be run all stages of a project that involves starting from market research to financial valuation with all the specific goals outlined in the project are checked. To comply with the above it had to resort to methods and techniques to obtain reliable data to not distort the results. Among them are: inductive, deductive, analytical, descriptive statistical method, and techniques as the survey to customers who purchase Baby Doll in a number of 366 surveys, this survey was also applied to the retailers of this product, which were 100 business owners. The main results of the market research were: the potential demand for year 7631 amounts to women who would be our prospects, actual demand to 7020; effective demand and 68448. On the supply side for this year is 2470 Baby Doll giving an unmet demand for 65978 units. Later technical study comprising the size and location are made within the first installed annual production capacity was calculated, whose satisfaction rate is 95%, resulting in the first year, 62679 baby doll. The installed capacity for the first year is 80% with a total storage of 5144 baby doll, the next year will use the 82% of capacity with a total of 7,603 baby doll is achieved; the fifth year the company will work 95% with a baby doll 59146 marketing year. Instead he referred to the specific location where the business of Baby Doll is established, will be located in the city of Alamor Puyango Canton province of Loja, it will be equipped with basic services for the operation of the company. It was continued by making administrative studio, where the kind of company to be established named Noelia Lingerie Baby doll is detailed further charts and a manual of functions was raised. As for economic and financial study, the amount of the initial investment amounting to $ 12,475.08, its funding is given by two internal and external sources was determined: 60% will be contributed by the employer amount amounts to $ 7,485.05; while 40% of the investment is $ 4,990.03 it will be financed by the Development Bank credit, microenterprise type to an interest rate of 10%. The budget for the first year costs amounting to $ 69,501.10 while the fifth totaled: $ 77,325.30 and for the tenth year is 92846. The unit costs for each baby doll for the first year is: $ 16.63 plus a margin of profit of 28% gives a selling price of $ 21.29. he breakeven point for the first year sales will be $ 55,922.54 and installed capacity of 62.86 %. Par is the fifth year of 62602.77 and installed capacity of 63.25 % for the last year sales will be $ 73,990.42 . and installed capacity of 62.26 %. The cash flow for the first year amounts to 12236.72 and for the last year will be $ 19,222.02. In terms of sales revenue for the first year amounting to 88961.45, while for the last year of life of the project they are $ 118,842.88. According to the financial evaluation it has been able to obtain the following results: The NPV of the project is $ 80,850.59, the IRR is 100.59% far exceeds the rate of opportunity is 10%, payback period is the Capital 11meses two years and 23 days, the benefit-cost ratio is 1.27centavos dollar. Sensitivity analysis costs increased by 15% gives 0.99 and decreasing revenues by 15.90% gives 0.99. These financial appraisers indicate the feasibility of the project to be created since all results are positive according to the acceptance criteria of each. This research with the approach of the conclusions and recommendations concludes.