The male motivation campaign in 2 urban and 3 rural areas of Zimbabwe from October 1993 - March 1994.

The Zimbabwe National Family Planning (FP) Council ran a male motivation campaign in 5 sites for 6 months starting in October 1993 to 1) increase the number of male acceptors of longterm or permanent contraception 2) encourage discussion of FP between partners and 3) promote smaller families. The campaign consisted of a public kickoff billboards posters television commercials a radio soap opera a roving entertainment troupe site-specific celebrations banners bumper stickers badges t-shirts hats and a soccer tournament during which every fan received condoms and literature about FP and larger-than-life puppets provided half-time entertainment highlighting the consequences of not using FP. In order to recover some costs a public relations firm contracted to seek corporate sponsorship solicit contributions sell promotional items organize a national lottery and sell tickets to the soccer game. The campaign which cost Z$1452488 recovered $193072. Campaign results were assessed by monitoring service statistics (including number of new clients by method number switching from short to longterm methods and number of contraceptives distributed) from 26 clinics in the 5 areas and from household survey data. Preliminary results indicate that couple years of protection increased during the campaign. It was concluded that it is effective to target men and encourage partner communication that the soccer games provided a very effective place for communication and attracted public figures who gave speeches that involving journalists in preparations paid off in media coverage that it is important to prepare service providers for an increase in demand that increasing demand can stimulate changes in service delivery and that cost-recovery activities should be independent from campaign activities and materials development.