Study on Factors Influencing Consumption Potential of Female College Students

Under the background of supply-side structural reform and the concept of sustainable development, the clothing rental market cannot be ignored, and its market consumption potential is still promising. Enterprises should improve the hygienic quality of rental clothing, broaden the types of clothing supply and increase the economic source of female college students to fully tap the consumption potential of rental clothing market among female college students. In order to open the market, it is essential to conform to the trend of digital economy and sharing economy in the new era, and promote the green and sustainable development of the clothing industry.