Market Positioning and Products Design of Railway Express

From the demand of express market and the development of express market in China, especially the development situation of railway express, this paper analyzed the role of railway in the express market. Based on the advantages and disadvantages of China's railway express, the paper made an accurate market position for railway express market and put forwards the definition of railway express and the three elements of "timely, accurately, and rapidly". According to the definition and the three elements, this paper designed a series of preliminary scheme of the railway express products for different types of railway express goods and batch size.