Enterprise Product Morphology Based on Kansei Engineering - Taking AGV as an Example

Through the investigation of the concepts, methods and application status of perceptual engineering, as well as the understanding of product image and its constituent elements, the analytic hierarchy process is used to explore the relationship between user perceptual elements and product design elements, guide the reshaping of product image, and make. The form of corporate products can better demonstrate corporate culture and characteristics, and make product modeling more corporate product identification.