Benefits of a Fog-to-Cloud Approach in Proximity Marketing

The EC H2020 mF2C Project is working to the development of a software framework that enables the orchestration of resources and communication at fog level, as an extension of cloud computing and interacting with the IoT. In order to show the project functionalities and added-values three real world use cases have been chosen. This paper introduces one of the mF2C use cases: Smart Fog Hub Service (SFHS) use case, in the context of an airport, with the objective of proving that the adoption of the fog-to-cloud approach brings relevant benefits in terms of performance and optimization of resource usage, thus giving an objective evidence of the impact of the mF2C framework.