Relationship initiation between universities and industry: best practice model

Poster only. Publication Details Tootell, A., Wallace, G. G., Garrett-Jones, S. & Kyriazis, E. (2016). Relationship initiation between universities and industry: best practice model. 11th Annual International Electromaterials Science Symposium This conference paper is available at Research Online: http://ro.uow.edu.au/buspapers/937 Consumer Choice & Affordability Mass production makes products more affordable through economies of scale. A trade off is that consumer choice is limited. Relationship Initiation and Early Stage Development between Universities and Industry: Best Practice Model Traditional Supply from ‘Mass Producer’ by Adrian Tootell Supervisory Team: PR Gordon Wallace, A/PR Sam Garrett-Jones and Dr Elias Kyriazis Nexus of Collaboration Technology Disruption Additive manufacturing technology, like 3D printing, is enabling new types of supplier organisations such as collaborators, professionals, designers and end users to participate in manufacturing products. To succeed, nexus organisations need to create competitive advantage by developing higher value relationships with suppliers and consumers. Situation 1. Assess the situation 2. Choose the best approach 3. Engage people and processes 4. Commit to start the project Internal Stakeholders, Strategy, Domains, Resources External Complexity, Turbulence