Grameen Danone Foods Limited (GDF)

This case describes Grameen Danone Foods (GDF), a fresh dairy product company in Bangladesh that was founded in 2007. GDF is the result of a joint venture between Groupe Danone, a multi-national corporation, and the Grameen Bank, a Bangladeshi non-governmental organization (NGO). GDF collects milk from many small dairy farmers and produces yogurt products for distribution through both rural and urban channels. The issues, challenges and opportunities highlighted in the case are relevant for students and industry professionals. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is ideal for analyzing the content of the case; this may then be used to create future plans, for the business as a whole and specifically in the areas of marketing and operations.