Vojvodina as an ecological destination: Positioning and development perspectives

Ecotourism as a trend of modern time is definitely identified as a chance for the improvement of tourism in many destinations that have potential resources for its development. Vast number of world population participates in global touristic migrations with the motives that are usually linked to spending time in healthy natural environment, getting to know flora and fauna etc. According to the Strategy of the tourism development in the Republic of Serbia until the year 20 5, Serbia as the potential international touristic destination, should use all of its available resources and create conditions for development of individual means of tourism. Previously mentioned strategy especially implies to support and development of so called selective forms of tourism which refer to: health care tourism, wellness tourism, ecotourism, rural tourism etc. Vojvodina, as a geographical touristic cluster is rated as high potential cluster, taking in consideration its geostrategic position and all the natural resources. These resources consist of 23 protected natural goods, which are already more or less on the eco touristic offer. With the necessary valorization of current potentials and resources and appropriate marketing-management access, ecotourism in Vojvodina can easily position itself firmly on the international touristic market. .