PROCEDURAL PARTICULARITIES OF CREATING AND VALUATING A TOURISM PRODUCT

The main categories of execution processes conducted by tourism and travel service organizations refer to: productive and service activities, commercial activities, financial, accounting, quality control and efficiency assurance activities. The design and implementation process of a tourism product is strongly influenced by a set of tangible and intangible elements, meant to ensure its actuality and compatibility with the customers’ demands and preferences. The commercial activities include, procedurally, some specific operations relating to: product marketing and promotion; contracts; purchase - sale and tourist transport. On their turn, the financial and accounting activities show peculiarities resulting from the activity object of each company.